To define client information & business goals along with all required information to properly complete discovery process is base of the SEO process. To define potential target keywords based on business goals and to create baseline for current website SEO performance based on analytics and onsite & offsite factors are the essenticals of its efficacity. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. In the last few yrears, mobile search had surpassed desktop search. In response, we need to take a different approach to the internet strategies.
Analysis & Optimisation
First thing to do is to adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document. Done accordingly, the technical implementation edits the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain's robots.txt file, sitemap, Google Analytics account, and the domain's connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy. In this context, the comprehensive overview of campaign and adjustments to the project plan are the base for the results achieved.