Design is just as much about yielding an emotional experience as it is presenting the visual itself.Quality print design should conjure up a human response in your audience - getting them to think, learn, or feel about a certain topic. However, a significant amount of design planning must take place in order for the end product to trigger an emotional response in its audience. When it comes to quality print design, the designer should allocate just as much time planning the design concept of branded print materials as they do in actually creating the completed design.
Print design should focus on the benefits that your customer will get from your product or service. Keep the messaging simple while keeping in mind what will appeal to your target customers and remember that ultimately the only reason people are reading your print design material is because they are looking to know what benefits you offer. This is true with both branded content like business brochures and trade show displays as well as personal print design content like business cards.